by Nick Statt : theverge – excerpt
Another business links up with Lyft, and not Uber
Lyft is partnering with Amtrak to help train passengers get to and from the train station. The new deal will let you book a car with the ride-hailing service from within Amtrak’s mobile app. If you’re a new Lyft rider, using the promo code “AMTRAKLYFT” grants you $5 discounts on the first four rides, regardless of whether they’re booked through the Amtrak app. Lyft says its service reaches 97 percent of all Amtrak riders in the US..
The business lingo Lyft is targeting here is known as first- and last-mile service, and it’s a big market opportunity for ride-hailing apps. Both Lyft and Uber allow people to get around without having to rely on their own vehicles or public transport, but neither can really solve the problem of having to get to and from larger transportation hubs like airports and train stations. The ride-hailing industry fought vigorously, and largely succeeded, at muscling airports into allowing drop-offs and pickups. Now, it appears like trains are presenting a new battlefront for Lyft and Uber to control how consumers travel…
Lyft and Uber want to control how you get to and from every transportation hub.