By Ida Mojadad : sfexaminer – excerpt
‘We just can’t stop talking about how high the prices are getting. It’s ridiculous.
After San Francisco reopened last month, Raquel Santizo headed to a bar in the Mission with a group of friends. But when it was time to get back to her place in the Inner Richmond, rideshare prices had jumped as high as $100…
It’s become a hot topic of conversation among her network of twenty-something professionals. “We just can’t stop talking about how high the (rideshare) prices are getting. It’s ridiculous.”
If it continues, Santizo is considering switching to taxis or bikes to save money. And she’s not the only one. The extreme markup during peak hours by companies like Uber and Lyft — commonly referred to as “surge pricing” — is driving rideshare customers back to good old-fashioned taxicabs. That’s quite a turnaround from the past decade’s transportation trends, during which the big ridesharing companies disrupted the market and dethroned the once-dominant taxi industry…(more)