Bay Area to study integrating fares among region’s transit agencies

By Joe Fitzgerald Rodriguez : sfexaminer – excerpt

Improving discounts and transfers could give riders new incentives to travel by train and bus

Whether you hop a Muni bus to BART, or a ferry to an AC Transit bus, riding public transit via more than one agency can be so expensive it scares off riders. A new study aims to fix that.

Monday morning the Clipper Executive Board, a group comprised of transit leaders from across the Bay Area, approved $599,839 to study Bay Area public transit fare integration.

The idea is simple: Right now, most public transit agencies don’t regularly offer fare discounts or transfers that reflect this regional travel. Instead, each agency charges its own fare…(more)